We dare to care
Everyone should be offered decent healthcare services at affordable prices - this is our motto. We want to democratize healthcare with innovative solutions and technology, giving everyone an equal chance at life.
Numbers
25k+
patients/month
19
clinics and counting
500+
medical and dental partners
Who we are
SiMCo dreams to provide quality healthcare for the 150 million Brazilians that can not afford decent healthcare; quality and respect for the patient. We offer solutions for medical appointments; dental care; exams and medical procedures.
Team
Our team consists of brilliant hard-working people, driven by empathy and passion, whose main purpose is to care about people.
Directors
Board members
Timeline
2007
Our first clinic was founded, counting only 3 medical rooms and 21 patients in the first month.
2014
Our vision started to take form, we expanded with three more clinics opening in Fortaleza.
2016
We established 6 clinics across Fortaleza, counting approximately 6 thousand patients a month.
2017
We opened our first clinic outside of Ceará, on Recife – Capitol of Pernambuco. Consolidating ourselves as leaders in the Northeast region.
2018
A total of 12 clinics were established across Ceará and Pernambuco.
2019
We’ll count 16 clinics across Ceará, Pernambuco and Pará, in the North Region. The CartãoSiM Brand was launched as a recurrence based business model, and we also founded SiMCo, the umbrella brand that manages our different solutions. We are early movers, looking to bring novelties in the healthcare market.
2020
We'll keep growing our Clinica SiM operations with new clinic openings in current cities and expansions to Salvador - BA. This will mark our presence in the three most important capitals in the Northeast region. CartãoSiM will further expand its capacity with the onset of B2B efforts, partnerships with clinics in small towns, and the recruitment of third-party resellers.
Denis Cruz - Founder & CEO
Prior to founding SiMCo, in 2007, Denis worked for 7 years at a general hospital – the son of an orthopedist and an OB-GYN doctors, he has been living in the healthcare industry for all his life. During his time working at the hospital he witnessed a very strange dynamic: the uninsured patients paid, out of pocket, 4 to 5 times more than what health insurers paid for the exact same services for the insured (and most likely wealthier) patients. That’s when Denis had the idea of founding Clinica SiM, a clinic that would charge the uninsured population (75% of Brazilians) approximately the same amount health insurers pay to private clinics and hospitals. Later, Cartão SiM was founded and, alongside with Clinica SiM, both organizations were organized in SiMCo Healthcare Platform, the holding organization. Denis earned a bachelor’s degree in business administration from Universidade Federal do Ceará and an MBA from Stanford, where he also received a Certificate in Public Management and Social Innovation.
Paulo Morais - Financial Director
Raphael - Clinic & Operations Director
Luiz Alvarez - Tech & Contact Center Director
Andre Pedriali- Marketing & CartãoSiM Director
Humberto Barroso- Operations Director
Daniela Amendola- People & Managment Director
Director of People Operations and Legal Department at SiMCo. Daniela has a strong background in Finance, Business and Entrepreneurship with previous experience as Investment Banking VP at Lazard, Private Equity Associate at Pátria and as entrepreneur in the restaurant business. Daniela has an MBA from University of Chicago Booth School and a graduation degree in Business Admnistration from FGV - SP. Being part of a compnay with huge growth and very strong purpose atracted her to work at SiMCo.